IvyRx: telehealth SEO
13.2Kmonthly organic visits
$58.6Kmonthly traffic value
| Keyword | Position | Monthly volume |
|---|---|---|
| henry meds reviews | #1 | 16,000 |
| ivy rx (branded) | #1 | 5,200 |
| sermorelin before and after face | #1 | 1,100 |
B2B SaaS content strategist, SEO and writer
I build the content strategy that gets B2B SaaS brands found on Google and cited by AI, then do the SEO and write the pieces myself, using the words your buyers already use.
Currently accepting 2–3 new clients
12.1K
Google clicks in 3 months for Pin Generator
13.2K
monthly organic visits for IvyRx
#1
for “henry meds reviews”, 16,000 monthly searches
AI Overviews
Operandio cited first for its money keyword
Content for
ScalerrsOperandioIvyRxPin GeneratorLimey.ioFutureofsaasBloom Media
Proof
SEO and GEO results from real client work
Live Google Search Console, Ahrefs and SERP data from client sites, tied to content I wrote or strategised.
Pin Generator in Google Search Console
Operandio: SEO for restaurant ops
5.2Kmonthly organic visits
$7.6Kmonthly traffic value
| Keyword | Position | Monthly volume |
|---|---|---|
| what temp should freezer be | #9 | 3,200 |
| walk in cooler temperature | #2 | 200 |
| restaurant freezer temperature | #1 | 100 |
Cited first in Google's AI Overview
“Key platforms include Operandio for multi-unit compliance…”
Query: “learning management system for restaurants”. Operandio is listed first and cited as a source.
47%
organic traffic growth from a content strategy built from scratch
DA 4→26
domain authority growth in 4 months
60%+
organic lift from a technical SEO audit and content optimisation
Services
B2B SaaS content strategy, SEO and writing
One person across the whole pipeline, with no agency layers, junior writers or account managers in the middle. Six years in B2B content, 24+ CXL courses, and Technical SEO certification from BlueArray.
Content strategy
I decide what you should publish, for which buyer and at which stage, before anyone writes a word. Bottom-of-funnel comes first.
- Content strategy and briefs
- Review mining and language banks
- Keyword and intent research
SEO and GEO
I make the work easy to find and easy to cite, across traditional search, AI Overviews, featured snippets and brand mentions.
- On-page SEO
- Content refresh and recovery
- AI Overview visibility
Content writing
Drafts written for humans, in your buyers' words, with the commercial intent built in from the first line.
- Long-form SEO guides
- Product-led content
- Comparison and alternatives pages
LinkedIn ghostwriting
LinkedIn content for B2B founders and executives who know they should be posting but don't have the time or the words to do it consistently.
- 4,000+ followers on my own audience
- 70% of them senior-level marketers
- Follow along on LinkedIn
My method: Language-Market Fit
Your buyers already wrote your best copy. I go and find it.
Before writing anything, I mine G2, Trustpilot, Reddit and forum threads for the exact words your buyers use to describe their problems. Readers feel understood, and that's what earns the click, the citation and the call.
How it works
My B2B content strategy process
Seven stages, from the first call to the refresh. Every brief gets your approval before I write anything.
When to hire a B2B content strategist
What you're seeing
What changes
Your content ranks, but it isn't driving pipeline.
Every piece is mapped to buying intent from the first word.
Every piece starts with ICP data and search intent analysis, so I know where the reader is in their journey and what it takes to move them forward.
You've tried writers and the output was generic.
Real buyer language goes into every piece.
I mine G2, Trustpilot, Reddit and support forums to extract how prospects describe their problems, so readers feel understood instead of marketed at.
You can't tell if the content is doing anything.
You approve a measurable brief before a word gets written.
You get a research-backed brief covering target keyword, ICP, angle, structure, readability target and CTA placement.
Everything sounds like every other SaaS blog.
Original research your competitors can't replicate.
Built from customer research, competitive gap analysis and ICP alignment. The kind of article your buyers bookmark and send to their team.
Agencies are expensive and you still do half the work.
One person, the full pipeline, zero handoffs.
Strategy, research, writing, editing and SEO optimisation, all in one place, with no account manager in the middle.
Publishing consistently is a constant battle.
A content system that keeps moving without you pushing it.
ICP documentation, messaging hierarchies and editorial calendars, beyond a one-off article whenever someone has bandwidth.
What clients say
“Wesley had great ideas, was extremely responsive, was very polite and very open to feedback. I’ve worked with many freelancers and Wesley really stands out for all of these qualities.”
J.T F. · Founder, Niftyist
1 of 3
“I had the pleasure and opportunity working with Chuks on some products. Great experience, excellent delivery time and completely understands and meets required specifications. I highly recommend.”
Mayowa Emmanuel O. · Lead SEO Specialist
2 of 3
“He has a thorough understanding of the audience that he is writing for. Would definitely work with him again in the future.”
Chetna D. · Client
3 of 3
Frequently asked questions
Where I specialise
- B2B SaaS
- Health-tech and telehealth
- Restaurant and hospitality tech
- Developer tools
- Workflow automation
- Marketing technology
- Analytics and data
- Productivity software
What types of B2B companies do you work with?
Primarily B2B SaaS and health-tech, though I've worked across restaurant operations, developer tools and productivity platforms. The methodology transfers wherever there are reviews, forums and vocal buyers.
What's your unique approach?
I call it Language-Market Fit. Before writing anything, I mine G2, Trustpilot, Reddit and forum threads to extract the exact language your buyers use to describe their problems. Content built on real customer language makes readers feel understood instead of marketed at.
How long does it take to deliver an article?
Most pieces are delivered within 5–7 business days from brief approval. Rush delivery is available on request.
What results can I expect?
Past results include 47% organic traffic growth, DA 4 to DA 26 in 4 months, and 60%+ traffic lift from content optimisation. Meaningful ranking gains typically take 3–6 months. I'll tell you what's realistic for your situation before we start.
Do you work on retainer or per project?
Both. Retainers work well for teams running an ongoing content programme. Project-based work suits specific campaigns, content gaps or strategy-first engagements. No long-term lock-ins on project work.
What's your background?
Six years in B2B content. Two CXL Institute minidegrees, in Growth Marketing and Technical Content Marketing, plus 24+ CXL courses. Technical SEO certified by BlueArray and SEO certified by HubSpot. I've worked across agencies, SaaS and direct client engagements.
Can you work with my existing strategy or briefs?
Yes. I can execute to your brief, extend an existing strategy, or audit and improve what you already have. I adapt to the level of direction you want to provide.
How do you handle industries you haven't written about?
Research and review mining. I do a SERP deep-dive, read the competitive landscape, mine Reddit and G2 for how buyers talk about the problem, and where useful, interview your team.
Let's work together
What number do you need to move?
Maybe it's a content gap, a keyword you want to own, or traffic that ranks but won't convert. Tell me where it's stuck and I'll give you a straight answer on whether I can help.