Freelance B2B Content Strategist & SEO/GEO Specialist
I create B2B SaaS content that ranks, converts, and sounds like no one else.
I write long-form guides and product-led content for B2B teams who need rankings to turn into pipeline. Every piece is built on real buyer language, not keyword tools alone.
Currently accepting 2–3 new clients
Content for brands including
When to hire a B2B content strategist
Sound familiar?
Your content ranks — but it isn’t driving pipeline
Traffic is coming in. Visitors arrive, read, and bounce. There’s no clear line between what’s being published and what’s happening in demos or revenue.
You’ve tried writers before – but the output was generic
They delivered a draft that read like a polished ChatGPT summary. Rounds of revisions. No real understanding of your ICP. Your buyers doesn’t feel understood.
You can't tell if the content is actually doing anything
Rankings, impressions, pageviews — they all look fine. But leadership is asking harder questions. Marketing can't explain how a blog post influenced a deal.
Everything sounds like every other SaaS blog
Surface-level takes. Generic advice. The same five frameworks everyone else is publishing. Nothing that builds authority or makes a reader bookmark and share your article.
Agencies are expensive — and you're still doing half the work
You pay for strategy and delivery. You still end up rewriting every draft, explaining your ICP from scratch, and chasing updates. Premium pricing. Hands-off execution.
Publishing consistently is a constant battle
Content keeps getting deprioritised. The brief never becomes a draft. The draft never gets published. The system breaks because there is no real system.
Here's what changes
Real buyer language — built into every piece
I mine G2, Trustpilot, Reddit, and support forums to extract how prospects describe their problems. Content built on real language makes readers feel understood, and not marketed at.
Content mapped to buying intent, from the first word
Every piece starts with ICP data and search intent analysis. I know where the reader is in their journey and what it takes to move them forward. So qualified traffic over numbers.
Measurable briefs before a single word is written
You get a research-backed brief: target keyword, ICP, angle, structure, readability target, CTA placement strategy. You approve the direction before I write anything.
Content your competitors can't replicate
Built from customer research, competitive gap analysis, and ICP alignment. Original insight. Real voice. The kind of article your buyers bookmark and send to their team.
One writer. Full pipeline. Zero handoff friction.
Strategy, research, writing, editing, and SEO optimisation, all in one place. No agency layers, no junior writers, no account manager in the middle.
A content system that actually keeps moving
ICP documentation, messaging hierarchies, editorial calendars, not just a one-off article whenever someone has bandwidth.
If any of this sounds familiar, we should talk.
What I write
Content for every stage of the funnel
From first-touch awareness to final-decision comparison. But Bottom of Funnel content will be the priority.
Long-form SEO guides
Comprehensive articles built to rank for competitive head terms, earn backlinks, and become the reference piece in your category.
Product-led content
Articles that show your product solving a specific problem. High commercial intent. Strong mid-funnel conversion potential.
Comparison & alternatives
Bottom-funnel pieces that put your brand in front of buyers actively comparing options, capturing demand at the exact moment they’re deciding.
Content strategy & briefs
Research-backed briefs with full editorial specs: search intent, ICP mapping, competitive angle, structure, and CTA placement. Built for you or your team.
Review mining & language banking
I extract real buyer language from G2, Reddit, and Trustpilot — then build a language bank your whole team can use for messaging, copy, and positioning.
Content refresh
Underperforming articles audited, gap-analysed, updated, and republished. Faster than writing from scratch. With measurable ranking recovery.
Every piece starts with SERP analysis, customer language research, and ICP alignment, before a single word is written.
LinkedIn content that turns
your ideas into inbound
I write LinkedIn content for B2B founders and executives who know they should be posting—but don’t have the time or the words to do it consistently.
I grow my own B2B LinkedIn audience using the same system I’d build for you. Follow along →
Where I specialise
The B2B categories I know best
How it works
My B2B content writing process
Discovery
I get up to speed on your business, your buyers, and your content goals. ICP documentation and a goal map come before anything else.
Review Mining
I pull real buyer language from G2, Trustpilot, Reddit, and support threads. This becomes the foundation, not just gathering keyword lists for content alone.
Keyword & Intent Research
I find the searches your buyers make when they're close to a decision and map them to content with real commercial potential.
Brief & Outline
Every piece starts with a detailed brief you approve: angle, structure, keyword, readability spec, ICP alignment, CTA strategy.
Write & Optimize
Drafts written for humans. Optimised for traditional search and LLMs. AI Overviews, featured snippets, and brand mentions all factored in.
On-Page SEO
Title tag, meta description, header structure, internal link suggestions. Everything your team needs to publish with confidence.
Performance Review
I track what happens after publish. Rankings slipping, intent shifting, new gaps — I flag pieces for refresh and bring recommendations.
Proof
Numbers from real engagements
organic traffic increase built from a content strategy created from scratch — within a single engagement period
domain authority growth in 4 months through strategic backlink acquisition and content-led SEO
organic traffic lift via technical SEO audit and targeted content optimisation
above-average engagement on a single article — the top-performing piece across the entire blog
AI Overview placements secured on Google SERPs for US-based SaaS clients — direct visibility without paid spend
One strategy. Zero prior SEO foundation. 47% traffic growth.
When Pingenerator.com needed content to grow, there was no existing strategy — just a product and a goal. I built their content programme from scratch: ICP documentation, keyword research, content briefs, and long-form execution. Every piece was grounded in customer language research and competitive gap analysis. Within the engagement period, organic traffic grew 47%. No paid amplification. No shortcuts.
organic traffic increase
strategy built from scratch
domain authority growth
paid amplification
Sounds like a fit? Book a call.
Walk me through your content goals and what hasn’t worked. I’ll give you a straight answer on whether I can help — and what that would look like.
What content teams say
Words from people I've worked with
“Working with Wesley was an absolute pleasure. He answered all my questions and tailored the articles to my specifications. This is his work process:”
- ✓ Stage 1: Your audience research — problems, desires, what they’d hope to get from reading your articles
- ✓ Stage 2: Keyword research
- ✓ Stage 3: First draft
- ✓ Stage 4: Copyscape & Grammarly check
- ✓ Stage 5: Revision — guaranteed revision to your satisfaction
“From the above it can be seen that he has a thorough understanding of the audience that he is writing for. Would definitely work with him again in the future.”
“I worked with Wesley to develop and publish content for my blog. Wesley had great ideas, was extremely responsive, was very polite and very open to feedback. I’ve worked with many freelancers and Wesley really stands out for all of these qualities. Thank you Wesley!”
“I had the pleasure and opportunity working with Chuks on some products. Great experience, excellent delivery time and completely understands and meets required specifications. I highly recommend.”
FAQs
Frequently Asked Questions
What types of B2B companies do you work with?
Primarily B2B SaaS and health-tech — though I've worked across restaurant operations, developer tools, and productivity platforms. The methodology transfers wherever there are reviews, forums, and vocal buyers.
What's your unique approach?
I call it Language-Market Fit. Before writing anything, I mine G2, Trustpilot, Reddit, and forum threads to extract the exact language your buyers use to describe their problems. Content built on real customer language outperforms keyword-optimised copy because readers feel understood — not marketed at.
How long does it take to deliver an article?
Most pieces are delivered within 5–7 business days from brief approval. Rush delivery is available on request.
What results can I expect?
Past results include 47% organic traffic growth, DA 4 to DA 26 in 4 months, and 60%+ traffic lift from content optimisation. Meaningful ranking gains typically take 3–6 months. I'll tell you what's realistic for your situation before we start.
Do you work on retainer or per project?
Both. Retainers work well for teams running an ongoing content programme. Project-based work suits specific campaigns, content gaps, or strategy-first engagements. No long-term lock-ins on project work.
What's your background?
4+ years in B2B content. Two CXL Institute minidegrees — Growth Marketing and Technical Content Marketing. 22+ CXL courses. Technical SEO certified by BlueArray. HubSpot SEO certified. I've worked across agencies, SaaS, and direct client engagements.
Can you work with my existing strategy or briefs?
Yes. I can execute to your brief, extend an existing strategy, or audit and improve what you already have. I adapt to the level of direction you want to provide.
How do you handle industries you haven't written about?
Research and review mining. I do a SERP deep-dive, read the competitive landscape, mine Reddit and G2 for how buyers actually talk about the problem, and where useful, interview your team. The goal is always content that couldn't have come from a generic brief.
What number do you need to move?
Maybe it’s a content gap, a keyword you want to own, or traffic that ranks but won’t convert. Whatever’s behind that number, tell me where it’s stuck.
Or email me: westsidekopy@gmail.com